The Founder of Fro Girls Natural Hair Products, Ms Goabaone Dinama, developed interest in caring for natural hair after she witnessed her own mother's hair affected by other hair product. Ms Dinama started working on natural hair in 2017. She said at the 3rd event of the Fembio Biz Final Competitions held at Botswana Innovation Hub on Thursday 22nd of August 2019 that she has a very huge market internationally, and she is asking for a fund of P250 000.00 to purchase another machine, so as to grow her production.